Lubalin 100

Published

Lubalin 100 is maintained by the Herb Lubalin Study Center to celebrate Lubalin’s centenary, directed by Annabel Brandon (@_annabelbrandon).

Herb Lubablin would have turned 100 on March 17th, 2018.

A storied designer, artist, typographer and apparently — party-goer. Lubalin is probably most well-known for producing the ubiquitous geometric font: Avant Garde.

The one, the only.

For me, Patagonia, VHS tapes and disco come to mind initially, but his type work is no doubt most prolific in the music industry. While, Lubalin’s contribution is not limited only to typography, his design studio produced some breathtaking work. Lubalin definitely defined an era.

Mad respect. What a collection of work. I just love that World Trade Center logo. The play between positive and negative space drive me nuts.

I particularly enjoyed this quirk about Lubalin’s studio:

There was only one Herb Lubalin. His studio, however, had many names.

The name, and associated logo, of the agency which Herb Lubalin founded upon leaving Sudler & Hennessey, underwent several iterations. Although first named Herb Lubalin, Inc in 1964, the name was changed a number of times to reflect the various partnerships, and each repetition required a new logo.

Many names indeed, in fact there were 8 different studio iterations.

  • 1955–1964, Sudler, Hennessey & Lubalin
  • 1964–1967, Herb Lubalin, Inc.
  • 1967–1975, Lubalin, Smith, Carnase, Inc.
  • 1969–1971, Lubalin, Burns & Co, Inc.
  • 1975–1978, Lubalin, Smith, Carnase & Peckolick
  • 1978–1980, Herb Lubalin Associates, Inc.
  • 1980–1981, Lubalin, Peckolick Associates, Inc.
  • 1970s, Lubalin & Co

It should be noted that The Study Center (short for The Herb Lubalin Study Center of Design and Typography) has an extensive archive of Lubalin’s. The Lubalin Center is free and open to the public by appointment. Located at The Cooper Union, it’s a must-visit if you ever find yourself in NYC.

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