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Stephen Petrey

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Recently I was asked, “Stephen are you a web designer, or a web developer?”

Wait a minute. I have to choose? I can’t do a little bit of both? What are you implying?

There was a lot of questions. The problem in corporate workspaces is mainly flexibility. And by flexibility I mean transmutability. Older, deep-rooted conservative organizations prefer pigeonholing their employees into neatly organized genres like this:

 

He’s a dev…

She’s an accountant…

She’s the copywriter….

 

Instead of organizing people into cookie-cutter shapes, organizations should be putting people into larger teams of well-rounded doers:

 

He’s on the web team….

She’s on the marketing team….

She’s on the web and email team…

 

I’ve always wanted to be part of that kind of culture in an organization. I want to be able to transmute from one task into the other. I would prefer to be where I’m needed as opposed to being pushed through a cookie-cutter.

Food for thought I guess.

 

The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.

–F. Scott Fitzgerald

 

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