Hemp has a vast array of uses. It's medical, nutritional and dermatological applications are just now coming to light. We're on the cusp of an explosion of hemp producing companies. Holistic Hemp Company is one that hails from Texas and is quickly cornering the Lone Star market.
The founders wanted to focus on hemp's simplicity and symmetry — a mandala sits at the middle of the emblem representing their cosmological begins. We figured a simple circular lockup would work best for brand awareness as most of their sales are done at farmers markets.
Initially the design architecture for this project was going to be minimalist. But after researching the market — many hemp customers are seeking education on the subject (CBD, Nutrition facts, psychoactive effects, etc.) instead.
We decided to design the website around hemp education, and to let WordPress functions convert visitors into sales over time (sidebar, woo up-sells, bundles, etc.)
Square handles the payment gateway, and Woocommerce handles inventory (and syncing with Square).